Our Success Stories
By The Numbers
Real results from real businesses using our proven home services marketing strategies
Monthly Lead Generation Results
qualified service leads per month for HVAC repair, plumbing services, security contracts, and hotel bookings, with "qualified" defined as customers who have realistic budgets, appropriate timelines, and genuine service needs
Cost per lead with optimized home services ppc campaigns, substantially lower than industry averages of $100-$150 per lead because our landing pages, ad targeting, and conversion optimization are specifically designed for home services rather than adapted from generic templates
Reach: Up to 30,000 local customers monthly through Facebook advertising targeting hvac near me and plumbing services searches, with frequency capping to avoid ad fatigue and strategic audience layering that puts your message in front of homeowners at different stages of the consideration process
Conversion rate from ad impressions to qualified leads, which may sound small but represents industry-leading performance when you consider that we're targeting broad audiences that include many people not yet ready to commit, building awareness for future conversion
Lead-to-appointment rate for properly followed-up leads, demonstrating that our targeting attracts genuinely interested customers rather than curiosity seekers
Appointment-to-quote rate, showing that customers who take the step of meeting with you are serious prospects
Quote-to-contract close rate depending on market competitiveness, average job value, and your company's sales process effectiveness
Revenue Impact
$77,970-$124,950
Monthly revenue from home services marketing campaigns based on conservative projections assuming 30-50 leads monthly, 30% lead-to-quote conversion, 25% quote-to-contract close rate, and $15,000 average customer lifetime value (which accounts for mixing emergency repairs with major installations and repeat business)
$935,640-$1,499,400
Annual campaign revenue through strategic business growth, representing transformational top-line growth for most home service businesses
16% High-Value Customers
High-value customer conversion rate through home services marketing strategies: 16% of initial clients return for additional services or refer friends and family, with these repeat and referral customers representing some of the most profitable business due to zero acquisition cost
$15,000+
Average high-value customer worth from service contracts across lifetime relationship including initial job, maintenance contracts, subsequent services, and referrals they generate
$25,000-$45,000
Customer lifetime value when accounting for direct services plus referred customers, making customer acquisition costs of $50-$83 per lead extraordinarily attractive
Return on Investment
Lead Generation Only: Annual ROI calculated as (annual revenue minus marketing costs) divided by marketing costs, representing 15-24x return on investment
Complete Marketing Package: Annual ROI, slightly lower than lead generation only due to higher costs but with the significant advantage of building organic search assets that produce compounding returns over multiple years
Average monthly profit from growth strategies after accounting for typical home services cost of goods sold (materials, subcontractors) and operating expenses
Annual profit from home services advertising campaigns, representing life-changing profitability levels that enable business expansion, vehicle investment, team growth, and personal financial security
Lead Quality Metrics
of leads are from property owners (rather than renters who can't authorize major installations)
are actively planning services within 6 months (rather than just browsing)
request quotes from only 1-2 service providers (rather than the 5-6 typical of directory leads), reducing competitive pressure
have decision-making authority or are married couples making joint decisions
Average Budget Range
Average reported budget for HVAC and plumbing jobs, indicating serious service intentions
Qualified Leads
Service leads per month with realistic budgets and genuine service needs
Lead-to-Appointment
Qualified leads convert to scheduled appointments with proper follow-up
Appointment-to-Quote
Scheduled appointments result in formal service quotes
Quote-to-Contract
Quotes convert to signed contracts and completed services
Ready to Generate These Results for Your Business?
Our home services advertising campaigns consistently deliver exceptional results across various business sizes and market conditions, from solo HVAC technicians to multi-truck plumbing operations, from small security firms to regional hotel chains operating in markets ranging from small towns to major metropolitan areas.
Get Started TodayThe Value Ladder in Action
Our home services marketing strategy is built around guiding customers through a proven value ladder using strategic market development, recognizing that customers who experience quality service on small jobs often return for larger projects as they build trust in your company
Emergency Services
Emergency HVAC repair or plumbing fix attracts new customers through lead generation with immediate needs and quick decision cycles
Preventive Maintenance
Preventive maintenance contracts for ongoing HVAC tune-ups, plumbing inspections, security monitoring, creating predictable recurring revenue
Annually
Equipment Upgrades
Equipment upgrades and installations like water heater replacement, AC unit installation, security system setup, representing mid-tier investments
Major System Replacements
Major system replacements including complete HVAC system installation, whole-house repiping, comprehensive security coverage
Commercial Contracts
Commercial contracts and multi-property accounts where satisfied residential customers recommend your services to their businesses or property management companies
Annual
Service Agreements
Maintenance and service agreements that generate recurring monthly revenue from existing customers, improving cash flow predictability
Monthly
💰 Lifetime Customer Value
This value ladder approach means that a $200 emergency plumbing lead generated through our marketing can ultimately produce $15,000+ in lifetime customer value as the relationship develops across multiple service calls and referrals, making even "expensive" leads at $100+ extraordinarily profitable when viewed through a lifetime value lens rather than single-job revenue.
Customer Acquisition
Our clients typically acquire 360-600 new customers annually through our proven home services marketing funnel and lead generation, transforming marketing from an expense into a profit center driving sustainable business growth
New Customers Annually
Based on 30-50 leads monthly × 12 months × 30% conversion rate from lead to signed contract
High-Value Clients
Converting to high-value clients worth $5,000 or more through strategic business development
Lead Conversion Rate
Industry-leading conversion rate from qualified lead to signed contract
🎯 Strategic Approach
This systematic approach to customer acquisition through digital marketing for home services transforms marketing from an expense into a profit center driving sustainable business growth and creating valuable business assets in the form of customer relationships that generate revenue for years after initial acquisition.
SEO Domination
Within 6-12 months, our clients typically achieve first-page rankings for dozens of high-value keywords
🚀 Compounding Asset
With 15 SEO-optimized articles per month (180 articles annually, 540 after three years), 10 video marketing pieces monthly (120 annually), and 10 branded images per month (120 annually), our clients build unstoppable online authority through content marketing that generates free, organic traffic 24/7. This content library becomes a compounding asset—each piece of content continues attracting visitors indefinitely, creating immense competitive moats that are difficult and time-consuming for competitors to replicate.
Long-Term Business Growth
We've tracked numerous clients through multi-year relationships and observed consistent patterns of sustainable growth
Immediate paid advertising results produce 30-50 leads monthly, with SEO efforts just beginning
Paid advertising optimizes to reduce cost per lead by 20-30%, first SEO rankings appear for less competitive keywords
Organic traffic begins producing meaningful lead volume (5-10 leads monthly), paid advertising maintains steady performance
Organic lead volume increases to 15-30 leads monthly, reducing dependence on paid advertising and improving overall marketing ROI
Organic search produces 40+ leads monthly, exceeding paid advertising volume and creating sustainable competitive advantages
📈 Business Valuation
This progression creates businesses with valuable intangible assets. A home service company with #1 rankings for "hvac repair [city]" and "plumber [city]" plus a library of helpful content has built real business value that contributes to overall company valuation.
Market Positioning
We've helped home service businesses at every level implement growth strategies that transform their competitive position
Startup Service Providers
Getting their first consistent lead flow through home services advertising, moving from feast-or-famine pipelines to predictable lead generation
Mid-Size Companies
Scaling from $500K to $2M+ annually through business expansion, adding service vehicles, expanding service offerings, and moving upmarket to higher-value contracts
Established Businesses
Expanding into premium services and commercial contracts, repositioning from commodity providers competing on price to premium service companies commanding higher margins
Multi-Location Operations
Dominating entire regions through strategic market development, expanding geographic coverage, and becoming the undisputed market leader
Ready to Write Your Success Story?
These results are achievable for your home service business with the right marketing strategies and consistent execution. Contact us to learn how we can replicate these outcomes for your HVAC company, plumbing business, security service, or hotel through proven digital marketing for home services, customized for your specific market and business goals.
Get Started Today