Services
Home Services Marketing That Drives Real Results
Whether you need immediate leads, long-term market dominance, or both, Localunity has a solution designed to help your home services business thrive. Our proven systems are specifically tailored for HVAC contractors, plumbers, roofers, remodelers, and other home service professionals.
Our Services
Choose the perfect marketing solution to transform your home services business into a lead-generating powerhouse
Lead Generation
Perfect for Contractors who need guaranteed qualified leads every month
What's Included
- Targeted Facebook advertising & Google PPC campaigns optimized for hvac near me, ac repair, plumber near me, emergency plumbing, security guard services near me, mobile patrol security, hotels near me, and dozens of other high-intent search terms that indicate customers are ready to book services immediately
- 20-40 high-quality leads monthly for HVAC services, plumbing repairs, security contracts, and hotel reservations (actual volume varies by market size, competition level, and seasonal factors)
- Custom landing pages with conversion-optimized home services marketing content designed to transform casual browsers into serious prospects who submit contact information and request quotes or reservations
- CRM integration with leading service business platforms like ServiceTitan, Housecall Pro, and Jobber to organize and track every lead, ensuring systematic follow-up and preventing inquiries from falling through administrative cracks
- Email marketing campaigns featuring educational content and service showcases to nurture prospects who aren't ready to commit immediately but represent future hvac installation, plumbing upgrade, security contracts, and hotel group booking opportunities
- Professional ad creatives featuring your service vehicles, technician teams, completed projects, five-star reviews, and compelling home services advertising copywriting that differentiates your business from competitors
- A/B testing of ad copy, images, landing pages, and calls-to-action to continuously improve performance and reduce cost per lead over time
- Monthly performance reviews with detailed analytics showing lead volume, cost per lead, lead quality scores, and recommendations for optimization
Start with our $300 two-week trial and see real home services leads before committing to the full service. This trial includes complete campaign setup, landing page creation, and active advertising for hvac services, plumbing repairs, security contracts, or hotel bookings in your market, giving you a risk-free opportunity to experience the quality and volume of leads our system generates.
Investment
First month $5,400 (includes $2,400 service fee + $2,500 ad spend + $500 setup for campaign creation, landing pages, CRM integration, and tracking implementation), then $4,900/month ongoing ($2,000 service fee + $2,500 minimum ad spend, which can be increased for greater lead volume)
Results: Generate 30-50 leads monthly with projected revenue of $77,970-$124,950 per month based on industry-standard conversion rates and average customer values for HVAC jobs, plumbing services, security contracts, and hotel bookings, leading to annual profits of $876,340-$1,440,100 when accounting for typical home services margins.
SEO Only
Dominate local search results and establish your business as the authority in your market
What's Included
- 15 SEO-optimized home services articles monthly (450+ articles annually) targeting high-volume keywords like "hvac repair near me," "air conditioner repair," "plumber near me," "emergency plumbing," "security guard services," "mobile patrol security," "hotels near me," and hundreds of other search terms that customers use when researching services. These articles aren't thin content—they're comprehensive 1,500-2,500 word guides that genuinely help customers while establishing your expertise
- 10 branded video marketing pieces per month for social media engagement showcasing HVAC installations and repairs, plumbing expertise, security patrols, and hotel amenities, featuring service demonstrations, customer testimonials, and educational content about maintenance and safety
- 10 branded service images per month professionally edited and optimized to enhance your visual branding across your website, Google Business Profile, and social media platforms
- Google My Business optimization and management for local seo for hvac contractors and plumber local seo, including post creation, review monitoring and response, Q&A management, and strategic optimization to maximize visibility in the Local Pack for hvac companies near me and plumbing services near me searches
- Local search optimization specifically targeting "hvac contractors near me," "plumber near me," "security patrol services," and "hotels in [city]" searches in your service area, including local link building, citation management, and geo-specific content creation
- Technical website SEO improvements including site speed optimization, mobile responsiveness enhancement, schema markup implementation, and comprehensive home services market content that attracts links and establishes topical authority
- Monthly SEO performance reports showing keyword rankings, organic traffic growth, lead generation from organic search, and competitive analysis of your market position relative to other hvac marketing companies and plumbing contractors
Best For: Service businesses committed to long-term market development strategy who understand that SEO is a marathon, not a sprint (results typically appear in 3-6 months with continued improvement over 12-24 months as content library expands and domain authority increases)
Investment
$1,600/month with no ad spend required, making this one of the highest-ROI marketing investments available since organic traffic continues flowing even if you pause the service temporarily
Complete Marketing Package
Combine immediate home services lead generation with long-term SEO growth for maximum market impact
What's Included
- Everything from Lead Generation package: paid advertising on Facebook and Google, custom landing pages, CRM integration, email nurture campaigns, professional ad creatives, and monthly optimization
- Everything from SEO package: 15 monthly articles, 10 monthly videos, 10 monthly images, Google Business Profile management, local search optimization, and technical SEO improvements
- Integrated digital marketing strategy for short and long-term business growth that ensures all marketing channels work synergistically rather than in isolation, with consistent messaging across paid ads, organic content, email campaigns, and social media
- Priority support and marketing optimization with faster response times, weekly check-ins during the first 90 days, and proactive campaign recommendations based on performance data
- Cross-channel remarketing that ensures customers who visit your website through organic search see your ads on Facebook, and vice versa, creating multiple touchpoints that build familiarity and trust
Investment
First month $7,000 (includes $4,000 service fee + $2,500 ad spend + $500 setup for comprehensive campaign infrastructure across all channels), then $6,500/month ongoing ($3,200 service fee + $2,500 minimum ad spend + $800 for enhanced SEO deliverables)
Results: Same lead volume as Lead Gen package (30-50 monthly) with added SEO benefits that compound over time as organic traffic grows. Annual profits of $857,140-$1,420,900 with 1,092%-1,810% ROI when accounting for both immediate paid leads and growing organic lead flow that reduces dependence on advertising over time.
Save $300/month compared to buying home services marketing services separately, plus gain the strategic advantages of integrated campaigns where every element reinforces the others.
Photo/Video Content Packages
Professional video marketing content that converts 80% better than standard ads
Content Multiplier: $1,500
Essential service video package for basic marketing needs, including 3 professionally edited service videos (2-3 minutes each) featuring before-and-after sequences, customer testimonials, and service highlights for HVAC repairs, plumbing jobs, security demonstrations, or hotel tours, plus 20 professionally edited and optimized service photos suitable for website galleries, social media posts, and advertising campaigns
Boost Package: $2,750
Enhanced home services content with multiple videos, including 6 professionally edited videos covering various service types (HVAC maintenance, emergency plumbing, security patrols, hotel amenities), 40 professional photos, and basic motion graphics for social media engagement with branded intros and outros
Growth Package: $6,500
Comprehensive video library for home services marketing, including 12 professional service videos, 80 professional photos, advanced motion graphics and animation, drone footage for large commercial installations and properties, and strategic content planning to ensure you're showcasing diverse service offerings that appeal to multiple customer segments
Signature Package: $10,000
Premium production for maximum marketing impact, including 20+ professional videos, 150+ professional photos, cinematic production quality with professional lighting and camera equipment, 3D animations showing system installations and security coverage, customer interview videos that tell compelling service stories, and a full year of strategic content planning aligned with seasonal marketing opportunities
Available as one-time projects for immediate content needs (such as building an initial portfolio for a new website) or ongoing monthly home services marketing services that continuously expand your content library, ensuring fresh content that showcases your latest work and prevents your marketing from becoming stale.
Automation + AI
Let artificial intelligence handle lead response while you focus on delivering exceptional service
What's Included
- AI agent responds to service inquiries in seconds, 24/7, even when you're on job sites, meeting with clients, or closed for the evening. The system answers common questions about hvac repair costs, plumbing service areas, security patrol pricing, hotel availability, and your company's process, all while sounding natural and helpful rather than robotic
- Automatic appointment scheduling and calendar management for service calls, consultations, and hotel check-ins, eliminating phone tag and booking customers into your calendar while they're hot, with automated reminders that reduce no-shows and last-minute cancellations
- Intelligent lead nurturing sequences using marketing automation that adapts based on prospect behavior—customers who visit your emergency plumbing page multiple times receive different follow-up than those researching planned HVAC replacements
- SMS and email marketing automation for home services leads with personalized messaging based on service type, urgency indicators, budget range, and engagement level
- 40-60% conversion rate boost through AI-powered responses that provide instant gratification in an era when speed-to-lead is the strongest predictor of conversion, according to Harvard Business Review research showing that responding within 5 minutes versus 30 minutes increases conversion probability by 21x
- Save 15-20 hours weekly on administrative tasks like answering basic questions, scheduling appointments, sending follow-up emails, and updating prospect records in your CRM
- Lead qualification automation that asks strategic questions to determine service needs, urgency, location, and budget before appointments are scheduled, ensuring you spend time with serious prospects rather than price shoppers
- Integration with your existing CRM, scheduling software, and communication tools for seamless workflow that enhances rather than complicates your processes
Investment
$2,500-$4,000/month depending on lead volume and complexity of automation sequences + $1,000 one-time setup for AI training, system integration, workflow design, and testing to ensure the AI represents your brand appropriately
Ultimate Package (Lead Gen + SEO + Video)
Combine all three core home services marketing services for complete market dominance
What's Included
- Full Lead Generation system with Facebook advertising and Google PPC campaigns
- Complete SEO and content marketing with 15 monthly articles, 10 videos, and comprehensive local optimization
- Your choice of video marketing package (Content Multiplier through Signature) to match your budget and content needs
- Integrated, synergistic growth strategy where paid advertising supports SEO goals and SEO content enhances paid advertising performance
- Unified reporting dashboard showing performance across all channels with clear ROI calculations
- Quarterly strategy sessions to review performance, adjust targeting, and plan content based on seasonal opportunities in your service market
Investment
Varies based on chosen video package tier, ranging from $7,500/month + ad spend (with Content Multiplier) to $11,000/month + ad spend (with Signature package)
Save $500/month compared to separate purchases of these services, plus gain strategic coordination that maximizes the effectiveness of each channel.
Superstar Package
Our white-glove service for home service businesses ready to dominate their market completely
What's Included
- Everything from all home services marketing packages above: lead generation, SEO, video production, and AI automation
- $5,000 ad spend included for Facebook advertising and Google ads, providing substantial reach without requiring additional budget allocation
- 75-125 service leads monthly target across HVAC services, plumbing, security contracts, and hotel bookings, ensuring consistent customer flow that can support multiple service teams
- Dedicated home services marketing team including account strategist, content writer, video producer, and advertising specialist who function as an extension of your business
- Weekly growth strategy calls to review performance, discuss market changes, coordinate with your operations, and optimize campaigns based on which lead sources produce the highest-value customers
- Priority support with same-day response to questions, requests, and urgent needs
- Custom campaign development for hvac digital marketing and plumbing marketing that goes beyond templates to create truly differentiated positioning in your market
- Comprehensive competitor analysis and monitoring to ensure you maintain advantages as competitors adjust their strategies
- Reputation management including review generation campaigns, review monitoring, and strategic response to negative reviews
- Advanced analytics including customer lifetime value tracking, lead source ROI analysis, and predictive modeling to forecast growth
Best For: Established service businesses ready to scale aggressively and capture maximum market share through strategic business development, with the operational infrastructure (service teams, dispatchers, booking systems) to handle significant lead volume increases.
Investment
$7,500/month all-inclusive, representing comprehensive marketing services at a fraction of the cost of hiring an in-house marketing team (which would require $150,000+ annually for equivalent expertise across advertising, SEO, content, video, and automation)
